The price is right for Motorhead, because Lemmy and co have appeared in a TV commercial for Kronenbourg beer in the United Kingdom. The ad, which features the band playing a stripped back, slowed down version of the normally ear pummelling ‘Ace of Spades’ still caters for the band’s male fan base with a few nice close up shots of a set of perky breasts sans bra that Lemmy can’t help but leer at.

Check out more of the ads on Kronenbourg’s Youtube channel.

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