Tame Impala’s US domination is set to continue, following on from cracking the US top 40 charts and an appearance on American late night television next week, comes the unveiling of the latest Blackberry ad which features their hit single ‘Elephant’. American audiences might already be familiar with the single as Tame Impala are currently on tour in the US, playing dates around the country through ’til May.
As TV Ad Music reports, the clever ad launches the company’s new Z10 smartphone, their re-entry into the market. The new ad shows various individuals moving along in situations from the ordinary to the obscene (flying carpet over burning palace anyone?), whilst effortlessly connecting on their Blackberries, all as Tame Impala’s psychedelic indie rock plays in the background.
The new ad campaign will launch here and in the US in early March but, as Music Network‘s Industrial Strength column points out, it’s already created a buzz in the UK and Canada with Tame Impala’s record sales enjoying a spike.
This follows on from the announcement that the Perth outfit are booked to play on Late Night with Jimmy Fallon on February 18th to kickstart a largely sold out US tour.
Acclaimed second album Lonerism has already cracked the US top 40 with a debut at #34. They’ve also added seven shows to their upcoming tour to cope with demand.
They’ll be touring extensively around the States in February and March, before returning to our shores for the Groovin’ The Moo regional festival. More US dates are planned for May and June with Tame Impala set on breaking into the US market.
Could the Blackberry ad do for Tame Impala what the iPod did for Jet?
The Aussie late night television invasion is rife with rock five piece Gold Fields earning a spot on Jimmy Kimmel Live on February 27th, it’s a boon for both Aussie bands, and considering the Grammy award winning Gotye, also got his big break on US television with performances on Saturday Night Live, American Idol and Jimmy Kimmel Live, both Gold Fields and Tame Impala could look set to do the same in 2013.
Melbourne rockers Jet also got their big break from a commercial thanks to Apple. In 2003, their single ‘Are You Gonna Be My Girl’ received worldwide exposure as the featured track on Apple’s iPod ad. The catchy song launched the band into international stardom with the single cracking the top 10 in the US. Could the Blackberry ad do for Tame Impala what the iPod did for Jet?
Tame Impala will be hoping to follow on from the recent success of Gotye in the US. With help from a Blackberry ad, an appearance on Late Night with Jimmy Fallon and a near sold out US tour, they’re certainly set to take the States by storm.
You can view the new ‘Elephant’-soundtracked Blackberry ad up top in the banner, and view Tame Impala’s US Tour dates below.
Tame Impala US Tour 2013 Dates
Mon Feb 18 / Late Night With Jimmy Fallon TV Appearance
Tue Feb 19 / Terminal 5 / New York, NY SOLD OUT
Wed Feb 20 / 9:30 Club / Washington, DC SOLD OUT
Thu Feb 21 / Cat’s Cradle / Carrboro, NC SOLD OUT
Fri Feb 22 / The Orange Peel / Asheville, NC SOLD OUT
Sat Feb 23 / The Georgia Theater / Athens, GA SOLD OUT
Mon Feb 25 / Fitzgerald’s / Houston, TX SOLD OUT
Tue Feb 26 / Stubb’s Waller Creek Amphitheater / Austin, TX SOLD OUT
Wed Feb 27 / Granada Theater / Dallas, TX SOLD OUT
Thu Feb 28 / Cain’s Ballroom / Tulsa, OK
Sat Mar 02 / Headliner’s Music Hall / Louisville, KY SOLD OUT
Sun Mar 03 / Turner Hall Ballroom / Milwaukee, WI
Mon Mar 04 / First Avenue / Minneapolis, MN SOLD OUT
Wed Mar 06 / Vic Theater / Chicago, IL SOLD OUT
Thu Mar 07 / St. Andrews Hall / Detroit, MI SOLD OUT
Fri Mar 08 / Newport Music Hall / Columbus, OH SOLD OUT
Sat Mar 09 / Kool Haus / Toronto, ON SOLD OUT
Mon Mar 11 / Corona Theater / Montreal, QC SOLD OUT
Tue Mar 12 / House Of Blues / Boston, MA
Sat May 25 / Sasquatch Festival / The Gorge, WA
Sun May 26 / Crystal Ballroom / Portland, OR
Mon May 27 / Commodore Ballroom / Vancouver, BC
Wed May 29 / Fox Theater / Oakland, CA
Mon June 17 / The Tabernacle / Atlanta, GA
Tue June 18 / The National / Richmond, VA
Wed June 19 / Electric Factory / Philadelphia, PA
