The Roots drummer and frontman Questlove has collaborated with Williams Sonoma on a “signature popcorn collection”. The collection includes avocado oil spray, different popcorn seasonings, and a limited edition “Glow bowl”.
In a statement about the collection Questlove said “Movies and popcorn are one of the classic pairs in Western Civilization, like Starsky and Hutch or Ashford and Simpson. Being an avid movie-goer and huge popcorn fan, I wanted to create my own popcorn collection and give it a personal Questovian spin, in two directions. The first is my custom seasonings, which let you put extra punctuation on the sentence of your popcorn, either directly from the shaker or SNEAKIES, with the help of a good spray of avocado oil for full seasoning coverage. The second is the Glow Bowl I designed that will make your popcorn happy when it’s laying in there and you happy when you’re scooping it up with your hands on date night or at a holiday gathering.”
There’s three different seasoning flavours; Lemon Pepper, Truffle Parm Rosemary, and Saturday Morning Cereal. We’re not really sure what the Saturday Morning Cereal flavour is meant to taste like but we’re definitely intrigued.
The seasonings are also available in a “SNEAKIES” pack “for seasoning on the go and ‘sneaking’ into the movie theatre,” iconic. Check out the full collection on the Williams Sonoma store here. Check out Questlove and Justin Bieber having a drum battle below!