As we reported yesterday, the production of Kanye West’s latest album has apparently broken the rapper’s mind. Once an admittedly arrogant but equally talented musician, West has finally taken on his final form as a walking ego in a Martin Margiela mask.

Between changing the name of his new album several times at the last minute, delaying its TIDAL-exclusive release, claiming he made Taylor Swift famous, and tweeting that Bill Cosby is, ahem, “innocent”, the world really isn’t loving Kanye at the moment.

Apparently, no one felt stronger about this than airline Virgin Australia. Normally not ones to involve themselves in entertainment industry controversies, Virgin took on Kanye personally, tweeting at the rapper and calling him a “douche”.

The tweet, which read “EAD you douche” (EAD = eat a dick, for the laymen out there), was sent from the official Virgin Australia Twitter account, but was deleted within a minute of posting, giving the internet just enough time to screenshot the hell out of it.

The tweet, which was sent out to Virgin Australia’s 210,000 Twitter followers, came in reply to a Kanye tweet in which the rapper and producer told Pitchfork that his new album is “a 30 out of 10” and not the paltry 9/10 the site gave him.

Virgin Australia immediately went into damage control after their social media manager apparently forgot to switch between their personal and professional accounts (at least, that’s what everybody on Twitter agrees happened), blaming the whole thing on a hacker.

“A recent tweet on our account was not published by a Virgin Australia employee and we are investigating the matter,” the airline wrote. “We apologise for any offence caused.” However, it appears the rogue tweet was the best piece of PR the company has had in a long time.

“The only offence caused was by you deleting it and apologising for it,” one tweeter wrote, with more claiming that they were far from offended and instead agreed 100 percent with Virgin’s tweet and would be flying with them from now on.

As for Kanye, he hasn’t issued a response. He’s currently too busy “fixing” one of the tracks on an album that was supposed to be released already as his fans battle against TIDAL to get refunds on an album they purchased before its release was delayed.

Yeah, we’re trying to make sense of all that too.

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