It’s the 21st century, almost nothing should shock this generation, especially when it comes to sly ways of selling things, but far out, this use of Tinder has definitely got our brows raised.
The smartphone app designed to help hook-up lonely hearts have strangely jumped into the music sales game, offering albums for cheap via mock profiles, as Complex writes.
The very first act Tinder have partnered with is a producer named Zedd, the application having created a somewhat fake profile of the young artist that will take any user that chooses to “match” with him to a link to his new album, True Colours.
Interestingly, the album digitally available via the unique Tinder link is only $3.99 as opposed to $7.99 price that has been listed on other digital stores, providing users with some form of attractive offer since the actual attractive offer they originally were looking for isn’t available.
Although this is Tinder’s first foray into the music market through the selling of albums, it isn’t the first case of the application being utilised in a tricky means of selling something.
Genius or sneaky, but earlier this year Ad Week noted of a case at Austin’s Mecca of music and film, South By Southwest, where a mysterious girl appeared on Tinder who chatted up various people, inviting them to the premiere film screening of Ex Machina.
In addition to that, there were also reports of bands jumping on Tinder and inviting users on dates to gigs, however when these unsuspecting “victims of love” arrived to the show the people they had matched with were actually performing – naughty naughty.
Although this most certainly is an annoying method of targeted marketing that almost teeters on the unethical side of sales and promotions, one must admit that it’s smart, especially when discounts are being offered on album sales.
