YouTube is making another splash in the music scene by teaming up with Universal Records backed online music video service Vevo and announcing a partnership with American Express to launch a series of concerts which will be streamed live, entitled “Unstaged: An Original Series from American Express.”
The five-concert series starts on 5th August at Madison Square Garden in New York with a performance by the Arcade Fire. It coincides with the release of Arcade Fire’s new album, The Suburbs (which comes out on 3rd August officially but has already leaked). Other performances will include The Roots and John Legend (both of which also have new albums this year). These corporate backed live streams jumped on to the marketing mix for such companies after the resounding success earlier this year of one off streamed performances by Alicia Keys and The National.
