MySpace, the sinking ship we once loved and cherished, is to go through a ‘rock n roll’ reinvention aimed at a younger audience. News Corp revealed their new plans for MySpace after a loss of 1.1 million Australian users in the course of 11 months from July 2009, according to Nielsen figures.
In the same period, Facebook gained about the same number of users and announced last week it had welcomed its 500 millionth user globally. Rupert Murdoch, chief executive of News Corp, wrote off Facebook in June 2008, calling it the ‘flavour of the month’ and merely a ‘directory’. Oh how wrong he was.
News Corp’s chief digital officer Jon Miller has claimed they are ‘pregnant with ideas’, and are aiming at rolling out the new product within the next few weeks, continuing to the end of the year with a complete rebirth of the service.
This will include a new look and an emphasis on extending their current gaming platform. Miller has also said they will be putting a premium on ‘creativity and self expression’. We’re not holding our breath on this one.
