The American department store company Target has apologised to legions of punk fans after their misguided tribute to beloved New York City music venue CBGB.

Over the weekend, the American version of Target (which, despite having the same name and logo, isn’t actually associated with the Australian target) opened up their new store in New York City’s East Village. In an attempt to pay tribute to one of the most recognisable locations from the area, the new storefront took on the appearance of the classic New York music venue CBGB.

Back in the ’70s and ’80s, CBGB was instrumental in fostering the burgeoning careers of punk and new wave bands such as the Ramones, Blondie, Talking Heads, the Patti Smith Group, and many more. Needless to say, it’s one of the most recognisable music venues in the world, and it’s influence was felt by countless music fans who never even experienced the iconic location.

Since CBGB’s closure in 2006, many have attempted to pay tribute to the venue thanks to films, concerts, and now a recreation of its iconic marquee and facade.

However, public reaction to Target’s new storefront was mixed at best, with many criticising the company’s tacky attempt at making themselves appear hip.

“Dear Target: You are not gritty, 1970’s, Lower East Side, cool,” wrote one user on Twitter. “You are squeaky-clean, safe and suburban. No one gave you permission to Disneyfy the spiritual home of punk rock. To quote the Clash ‘Go straight to hell boy.'”

Now, Target has responded to the backlash, releasing an apology which addresses the poor reactions by both music fans and native New Yorkers.

“When Target opens a new store, we often host a one-day celebration that shows the neighborhood how excited we are to be part of their community,” Target’s statement began. “Our goal is to connect with our newest guests and, in this case, celebrate the heritage of the East Village.”

“We sincerely apologize if some event-goers felt it was not the best way to capture the spirit of the neighborhood. We always appreciate guest feedback and will take it into consideration as we plan for future opening events.”

While Target’s offending tribute to CBGB has since been taken down, we reckon it might be quite some time before they again try to make an homage to any of the other great music venues of days gone by.

Check out punk icons the Ramones at CBGB in 1977:

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