The shoey is having its moment in the sun. Love it or hate it, there’s no denying that the notorious act of chugging a beer through a shoe is deeply ingrained in Australian music culture.
No one really knows where, or why, the shoey began. Inthemix did a deep dive into the genesis of the act and concluded that it may have been started by Tassie punk darlings Luca Brasi. Whilst a new feature published on the New York Times claims that the founder of Mad Hueys started doing shoeys in the late 1990s.
If there is one moment in the rich history of the shoey that has been criminally overlooked, it is the music video for Heroes for Hire’s pop-punk anthem ‘Set In Stone’, a track that features none other than The Amity Affliction frontman Joel Birch.
The music video, which was filmed during Soundwave 2012, boasts a lineup of artists who all take the plunge, swallow their pride, and skull a beverage from a shoe. We’re talking punk and alternative legends here, not just local djentcore bands with names that run in the same vein as Running Under Alaskan Skies.
The ‘Set In Stone’ video features cameos from Bam Margera, Bert McCracken and Quinn Allman from The Used, Ali Tabatabaee from Zebrahead, Sierra Kusterbeck from Versaemerge, Joel Birch and Ahren Stringer from The Amity Affliction, Chris Carrabba from Dashboard Confessional and heaps more. You’ll have to witness it to believe it, watch the video below.
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In shoey-adjacent news, Kacey Musgraves recently caved into this nation’s barbaric demands that she perform a shoey, in the most Kacey Musgraves way imaginable. During the final show of her Oh What A World Australian Tour at Melbourne’s Palais Theatre, Musgraves drank tequila out of a literal glass slipper. Read more about it now.
