Taylor Swift and Travis Kelce officially announced their engagement this week, and the couple’s joint Instagram post revealing the news has shattered records on the platform.
The announcement, which featured a carousel of images showing Kelce’s proposal to the pop superstar, accumulated over 1 million reposts within just six hours of going live. This milestone represents the fastest any post has ever reached such numbers on Instagram, according to data from Meta, the platform’s parent company (as per Rolling Stone).
The engagement post’s caption read “Your English teacher and your gym teacher are getting married”, a playful reference that resonated with millions of users. The images showcased the couple surrounded by flowers and foliage, with particular attention drawn to a close-up shot of Swift’s engagement ring — a Kindred Lubeck-designed piece from Artifex Fine Jewelry featuring an old mine brilliant cut.
The staggering numbers don’t end with reposts. Within the first hour of publication, the post had already accumulated 14 million likes, a figure that has since swelled to over 30 million.
The engagement celebration extended far beyond social media statistics. Fellow musicians joined the congratulatory chorus, with Gracie Abrams acknowledging the news during her performance in Mexico City. Perhaps most surprisingly, President Donald Trump offered his well-wishes to the couple, despite previously calling Swift a “woke singer” and recently claiming she is “no longer hot.”
“I think he’s a great player, I think he’s a great guy,” Trump said of Kelce, before adding, “And I think that she’s a terrific person. So I wish them a lot of luck.”
The proposal itself occurred approximately two weeks before the public announcement, according to Ed Kelce, Travis’s father. The Kansas City Chiefs tight end had initially planned to wait longer to make the announcement more elaborate.
