Earlier this year it was revealed that Melbourne sharpie revivalists Amyl & The Sniffers were picked up by luxury fashion house Gucci for their #GucciGig campaign.
The mural stands at the back of a Shoreditch brewery. It features frontwoman Amy Taylor staunching her muscles, dressed head to toe in Gucci.
The #GucciGig campaign aims to foster the intrinsic relationship between music and fashion. The brand tapped 12 musicians and paired them with creatives working in photography, illustration, video and graphic design to work on the project. Joining Amyl & The Sniffers is Alex Cameron, Yves Tumor, Curtis Harding, Cole Alexander (of Black Lips and Crush), Lou Doillon, Kikagaku Moyo, Weyes Blood, Populous, Connie Constance and Merry Lamb Lamb.
In addition to the mural, Amyl & The Sniffers also featured in the pre-fall 2019 campaign video. Shot in Sicily with Gucci’s creative director, Alessandro Michele and director/photographer Glen Luchford, the video stages “a modern-day version of a symposium”.
“The characters are drawn from the counter-cultural groups typically seen on Venice Beach in California—hardcore punks, rollerbladers, bodybuilders and surfers”.
You can check it out below.
Watch: Gucci Pre-Fall 2019
“It’s weird, ay,” Taylor shared with the The Sydney Morning Herald. “They just called us up. [Gucci’s] people called our people and then… I dunno. I really don’t. It was a great time but… I’m so far from fashion world. I’m a Big W girl.”
Amyl & The Sniffers recently unleashed their debut self-titled record on May 24th. You can listen to it below.
