We saw this coming, but it still is an astounding feat. BTS have broken five Guinness World Records with their latest release ‘Butter.’ 

Breaking records is now easy as pie, smooth as butter for BTS, but we’re still going to celebrate when it happens! It’s official: ‘Butter’ has become another historical release for BTS. Guinness World Records confirmed earlier today that BTS have established not one, but five new milestones with their second English-language single ‘Butter.’ 

Let’s unpack: the first record they broke was for “Most Views for the Premiere of a Music Video on YouTube.” With 3.9 million concurrent viewers watching the premiere of the music video, ‘Butter’ boasts of having the most number of viewers for any video premiere ever on Youtube. 

Additionally, not only is ‘Butter’ the most viewed music video in 24 hours by a K-pop group on YouTube, but also the most viewed music video in 24 hours on the platform. ‘Butter’ had hit 100 million views within 21 hours of its release; yesterday, four days after it came out, it had 200 million views. 

Moving away from YouTube, BTS have broken another streaming record, this time on Spotify. According to numbers provided by the streaming giant, ‘Butter’ recorded 11,042,335 streams in the first 24 hours of release, making it the most streamed track within 24 hours of release on the platform. They overtook Ed Sheeran’s record of 10.977 million streams. Last month, BTS also dethroned Coldplay as the most streamed group on Spotify, resting at an enviable 16.3 billion streams cumulatively. 

The above feats come on the heels of the historic run of ‘Dynamite’, which is still setting benchmarks in the industry. Not only was it the best selling song of 2020 in the United States, it also made them the longest charting Korean act on the chart to date. They are also the only artists in history to top the Billboard World Digital Song Sales chart 28 times. 

Yep, smooth as butter for these fellas!

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Check out ‘Butter’ by BTS: