Nigerian born artist PRICIE has released her debut single ‘too dang good’, an exuberant, confident and ridiculously fun track that cements her as one of the most exciting new artists on the Australian pop scene.
It’s the kind of glorious, vibrant, playful pop music that feels so god damn fresh, one of the strongest debut singles in recent memories. PRICIE’s featherlight, sandpaper-dipped-in-honey voice glides over warbling synths, culimating in an absurdly good, sugar-rush chorus.
“‘too dang good’ was a last-minute studio magic moment – we honestly didn’t expect to make anything, but myself and Lucian literally just vibed each other and decided to jam,” PRICIE explains of the track. “As he made a beat I began to freestyle on it and ‘too dang good’ was born.”
With ‘too dang good’, PRICIE wants to bring sexual liberation to the forefront. Noting that “the message is for women to know their worth and understand that although some things may transpire within their relationship, they’re just way too dang good for it.”
The track arrives with a gorgeous, gilded music video in which PRICIE’s infectious charisma is on full-display. We’re absolutely obsessed.
To celebrate the release of ‘too dang good’, we sent PRICIE through a few burning Get To Know questions. Check out what she had to say below.
Check out ‘too dang good’ by PRICIE:
How did your artist name come about?
A: My artist name came about on a zoom call, because my close family and friends already call me Pricey with an (ey) which is a super cute pet name I didn’t want to take away from that personal connection so my team and I decided to go with a different spelling all together ending with (cie).
How would you describe your music to your grandma?
A: I would say “hey grandma wanna experience a new world of gospel melodies, kicks, bass, groove and rhyme by your sexy granddaughter”?
Tell us about a few of your tracks; their titles and what they’re about?
A: I’ve just released my debut single ‘too dang good’ however, I’m definitely keen to release more of my music in the coming months. There’s a bunch of records that I’m working on which talk about a vast range of subject matters. When I wrote ‘too dang good’ I was in a situation I knew I didn’t belong. I knew I was better than allowing myself to stay in it. So my inner confidence had to speak a lot louder than everything else holding me back.
What do you love about your hometown?
A: Though I live in Melbourne, my hometown will always be Western Sydney, I truly believe it’s the place to be, so forget what you’ve heard, the diversity, the culture and most importantly, my family makes it all worth it.
Career highlight so far?
It’s super hard to choose, and I mean I’m yet to experience more amazing things but so far being around and working with wonderful artists like Winston Surfshirt and Tentendo has been great. Also getting the management team I have now is defs a highlight and more recently I would say it’s getting played and added to rotation on triple j! I mean that’s just groovy!
Fave non-music hobby?
My favourite hobbies include painting, poetry, gardening, going for picnics, walks and dates.
What’s on your dream rider?
My dream rider would have an array of amazing Nigerian dishes like the worlds number #1 Nigerian jollof rice (if you haven’t tried it yet, maaaaaaaaate.)
Dream music collaboration?
Okay this is an impossible task but here I go, my dream music collab would have to be the queen herself Jill Scott and Mos Def as well as Common and Will Smith. I tried!
Where do you see yourself in 10 years?
Being a dope singer-songwriter/producer who travels the world with my super sexy arm candy aka my husband and a little jelly bean kid simply because anything men can do women can do also.
What’s your go-to karaoke song?
‘Next to Me’ by Emeli Sandé
What’s the best advice you’ve ever received?
From my Nigerian father who said always know who you are and where you came from and let nothing move you.
What’s one obsession you have that no one would guess after listening to your music?