Motörhead has released a new video for the band’s classic song ‘(We Are) The Road Crew’ to honour those that work behind the scenes for live touring acts.
All streaming proceeds from the music video are set to benefit the Crew Nation, a Live Nation charity that has pledged US$10 million ($16 million) fund to support the roadies, techs and all the back-stage professionals whose livelihoods are on the line amid the coronavirus pandemic.
“It pains us to see our family hurting, so we would like to honor, respect and show our solidarity to those that make what we all enjoy possible with this brand new ‘(We Are)Road Crew’ video by Robert John,” the band shared in a statement.
“We would also like to challenge our friends and colleagues to join us by posting photos and videos of their beloved road warriors. Let’s give them some social media spotlight, love and gratitude! We wanna see yours!
“For those that would like to chip in, we encourage you to go to Live Nation’s road crew assistance program Crew Nation and give what you can, any little bit helps.
“This movement has no genre, it has no labels, it has no limitations. Remember… #WeAreTheRoadCrew”. You can watch the video below.
On the 8th of May, Motörhead celebrated the 40th anniversary of their seminal record Ace of Spades. A record that defined a generation of music fans and acted as uniting cultural touchstone for rockers, metalheads, punks, bikers, outcasts and freaks across the globe.
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To celebrate the occasion, the band unveiled a new lyric video for the albums titular track which you can watch here. The band encouraged those that “attended” the music video premiere to raise a toast to the heavy metal legends by sharing a photo of them and a tipple of their choice.
“We do hope you can join us as part of this celebration of all things Motörhead,” the surviving band members said. “Lockdown may be going on all around us but the world is ours and we were born to raise hell! We look forward to celebrating 40 years of lawn killing, bastard rock’n’roll with you all.”