Open Air Cinemas Announce Live Music Sessions

Ben & Jerry’s has joined forces with Fairtrade to bring some of Australia’s favourite bands centre stage to raise funds and awareness for charity, and create the best Sundae Sessions ever at the annual Melbourne Ben & Jerry’s Openair Cinemas.

The opening Sundae Session kicks off on the 2nd of December in Melbourne with Bertie Blackman and Loon Lake rocking the Ben & Jerry’s Openair Cinemas stage. All ticket proceeds from Sundae Sessions go to the good people at Fairtrade, a not for profit member organisation that aims to improve the position of farmers, producers and workers and their families in developing countries. Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade.

Regular Sundae Sessions will continue every Sunday throughout the sunny season until the 6th of January. The event sets sail every week at South Beach Reserve, St Kilda, with tub-thumping moo- sic from local bands, which fans can enjoy whilst tucking into some dairylicious Ben & Jerry’s. It’s the ultimate way to get into the spirit of summer and come together with friends to chill out under the sun until the stars come out and movie magic begins.

Ben & Jerry’s Openair Cinemas is a quintessential summer event that features a great mix of classic and recent blockbuster movies playing on a huge outdoor screen from dusk. Movies include Searching for Sugar Man, Top Gun and Argo. Music by day, movies by night, cinemagoers and music lovers alike can relax with gourmet-style food and tasty beverages from the licensed bar, and watch the sunset sounds of acoustic sets from talented musicians.

In an Australian first, local Melbourne bands will be given the chance to enter “Ben & Jerry’s Battle of the Bands” to secure a spot centre stage and play at the opening Sundae Session. For more information and to enter, go to www.facebook.com/BenandJerryAustralia and access the “Ben & Jerry’s Battle of the Bands” Facebook application. Entries for Melbourne bands open 9:00am EAST, 29 November.