His Purpleness, Prince, is going to release his new album via the dying medium of newspapers, as a free giveaway in Germany with Rolling Stone Magazine, while in the UK the lefty tabloid the Daily Mirror and its associated Scottish title the Daily Record will include it as a CD giveaway. It is expected that over 2.5 million copies will be distributed on July 10 with the newspapers. Maintaining the form which saw him give away a largely forgettable album in 2007 in a deal with the Daily Mail group, Prince has maintained the text speak naming style of his music, with the new album entitled “20Ten”.