The iconic music and media application iTunes is shutting down after almost 20 years of operation.

The creators behind it, Apple, are expected to soon shut down the platform, when they’ll unveil a line of replacement apps.

According to Bloomberg, Apple’s choice to shut down iTunes is part of a broader strategy, around rejuvenating its various media forms. Apps for Music, TV, and Podcasts are already on iPhones and iPads, with Mac and Macbook users now getting access to them.

Of course, having a centralised point where they could all be together did actually work once upon a time. But now that Apple’s many offerings have diversified, the program just became much harder to navigate.

Now, the separation of all programs is set to solve that issue. The huge tech company has already entered ventures in the radio world with Beats 1. But soon, they’ll also introduce their own TV streaming platform.

According to Bloomberg, Apple is set to reveal the new replacement apps on Monday, at the annual Worldwide Developers Conference in San Jose.

This news comes just a number of days after they announced their latest addition to the iPod family.

“Weighing in at just 88g, the new device will offer many of the same features iPhone users enjoy now (including FaceTime, for example), with the added revival of the home button,” as Tyler Jenke reported.

“The seventh generation of the device will be available in 32GB, 128GB, and 256GB models, making it the largest personal music device offered by Apple to date.”

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