James Deacon gets real about family relationships on ‘HERO aka Rich’

Since the release of his debut EP The Calling, 22-year-old multi-instrumentalist and singer-songwriter, James Deacon, has been making his alternative pop prowess known all over radio and streaming platforms.

His previous single ‘Son Of Apollo’ was selected to soundtrack the latest HBO promo advert in the USA, showcasing the newest movies and shows being released on HBO worldwide! We’re just so proud to see Deacon making moves.

Small successes are no sign to stop and smell the roses for Deacon. Instead, the alternative pop star on the rise has continued to churn out the chart-toppers. His latest single, ‘HERO aka Rich’, is a frank foray into the bonds of brotherhood, and all the pitfalls and beauty that comes with having tumultuous ties to a loved one.

“This song is a very important one for me. I wrote this song about my relationship with my brother that went from an inseparable bond and a decade worth of good times and life-shaping events to an abrupt end in a fiery mess of emotions,” Deacon explains candidly when questions about the song’s lyrical weight.

Deacon’s exploration of the age-old idea that you can choose your friends but you can’t choose your family is brave but also, backed by a slickly-produced, banging beat that’s peppered by a blues-rooted guitar line.

“The track has changed about 100 times since I first wrote it,” Deacon begins to declare. “The longer you sit with a song that really means something, the more it will adapt and change and take on a life of its own, and in this case, if I played you the first draft you wouldn’t recognise it. The beauty of this, for me, is that in our live shows we play this song more in the style that the song started off in. So if you know this track from the live show, you will be pleasantly surprised by this one.”