The Weeknd has shared a new video for his song ‘Snowchild’.
The After Hours standout is the latest track from the album to get the blockbuster cinema treatment. This time, Abel Tesfaye has delivered a semi-autobiographical anime for ‘Snowchild’, and it’s packed with easter eggs for fans to discover.
It all starts in a desert with the same busted-nose character that’s featured in every After Hours clip. The Weeknd’s hometown of Toronto then makes an appearance, and what follows is an anime ode to hustling on the “dead streets” with his friends before he ends up in a house filled with balloons (see what he did there?).
The video has all the hallmarks of The Weeknd in 2020. There’s light-sabre battles, literal cougars and even evil female robots. Since the release of After Hours, The Weeknd has released videos that nod to Hollywood modern classics such as Drive — and ‘Snowchild’ carries that torch with a tribute to anime.
‘Snowchild’ isn’t the only animation that The Weeknd has been involved with recently. Earlier this year, he co-wrote an episode of American Dad.
The episode sees the musician play himself — “kinda”. Called A Starboy Is Born, it features on the seventeenth season of the TBS animated series.
He’ll also appear in the season finale of Robot Chicken later this month.
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Tesfaye recently made a huge $100,000 to National Bail Out, an organisation which helps incarcerated African-American mothers and caregivers make bail.
Fellow Toronto artist, Mustafa the Poet, challenged the rappers to make a donation. Mustafa contributed $400 to the cause and tagged Drake and The Weeknd, urging them to follow suit.
“My Toronto Kings @champagnepapi @theweeknd. Swipe up & match my donation but add 3 zeros! Let’s help reunite black families,” he wrote on Instagram.
“Keep supporting our brothers and sisters out there risking everything to push for actual change for our black lives,” Tesfaye wrote on Instagram after posting his receipt.
Check out ‘Snowchild’ by The Weeknd:
