This smells of a complete publicity stunt but it has to be said, it’s a very good – albeit nausea inducing – one. She’s issued a stern cease and desist to a central London Icecream shop over its use of the name Baby Gaga for an flavour which is made from human breast milk blended with vanilla pods and lemon. Although this could sound a bit rich coming from someone who turned up to an awards ceremony in a dress made of meat, she’s ordered them to stop.
Matt O’Connor, who owns the recently opened Icecreamists parlour, said he felt like he was “wielding two spoons engaged in hand-to-hand combat”. Lady Gaga’s missive, he said, “described me as the ‘controlling mind’ behind the ice-cream, which makes me sound like Blofeld, in a James Bond movie, bent on global domination. A global superstar has taken umbrage at what she describes as a ‘nausea-inducing’ product. This from a woman with a penchant for wearing rotting cows’ flesh. At least our customers are still alive when they contribute to our ‘art’.
“She claims we have ‘ridden the coattails’ of her reputation. As someone who has … recycled on an industrial scale the entire back catalogue of pop culture to create her look, music and videos, she might want to reconsider this allegation. How can she possibly claim ownership of the word ‘gaga’ which since the dawn of time has been one of the first discernable phrases to come from a baby’s mouth?”
This well crafted retort smacks of a publicist’s work, and anyway, the day after the ice cream went on sale the local council removed the icecream from the store before banning its sale for containing human bodily fluid.
