The Melbourne-based 123 Agency has had a very fruitful 12 months since it first launched, and hot on the heels of celebrating their one year anniversary, they have announced a new partnership with direct-to-fan music platform, PledgeMusic, to further benefit emerging and established artists.
123 Agency Director Damian Costin emphasised his excitement for the new alliance, the first of its kind in Australia and New Zealand. “This platform is the future and our artists will benefit greatly from this collaboration. We have a heap of announcements to come in the near future and it’s an exciting time for us all,” Costin tells Tone Deaf in a statement.
PledgeMusic, which offers one-of-a-kind exclusives for fans (including merchandise, tickets, behind the scenes access, tour notices, and more), says the catalyst for the partnership was their shared passion with the Aussie agency for supporting the careers of artists and providing fans with unique experiences.
“It’s exciting to partner with an agency as innovative as 123 to help develop opportunities for their artists,” says Scot Crawford, the General Manager of PledgeMusic Australia. “We are very much looking forward to launching some ‘campaign firsts’.”
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The news follows on from 123 Agency expanding its enviable roster in recent months, signing Tassie punks Luca Brasi, Soundcloud storming hip-pop hypbirds Jakubi, Melbourne soul-pop collective Animaux, Roadrunner Records heavyweights BAGSvDK, swaggering psych-blues sextet Palace Of The King, Tone Deaf’s ‘Most Promising Artist of 2013‘: Spender, and most recently, Perth’s Rainy Day Women.
The 123 Agency roster’s other success stories include Stonefield, the mighty Kingswood, the Sonisphere-booked Calling All Cars, buskers-turned-indie-sales-titans The Pierce Brothers, the Glastonbury-conquering Ngaiire, as well as Way of The Eagle, Ella Hooper, Gena Rose Bruce, Tales In Space, Sinking Teeth, and many more.
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Another of the Melbourne bookers’ clients is NZ rock band expats Bonjah, whose band members Regan Lethbridge (a 123 agent) and David Morgan also the heads of new artist management company, Lemon Tree Music, who launched last month with a roster including The Pierce Brothers, Jack Stirling, Daniel Lee Kendall, and Bonjah themselves.
