Crazy Committed Violent Soho Fan Creates His Own Promo Campaign

Violent Soho are heaps busy at the moment. They just finished a run on the Laneway Festival circuit and they’re gearing up to release their new album, the eagerly anticipated WACO.

Lucky for them a committed Soho fan by the name of Luke Pleydon is taking some of the load off the boys’ shoulders by giving them free promo for their new album.

“Shout out to Luke Pleydon for being a total legend and putting up home-made WACO posters around his neighbourhood. What a lord!” a no doubt very tired Soho recently wrote on Facebook.

Pleydon, who runs Haunted Clothing, even got props from the band’s label: “Shout out to Luke Pleydon who has been putting up home-made WACO posters up around his neighbourhood. Certified legend.”

As you can see in the post below, Pleydon’s campaign is very DIY, which is part of its charm, and we’ve gotta say it warms our hearts to see a true Aussie music fan out there showing his favourite band some love.

Pleydon is such a committed Soho fan that he even gave bass player Luke Henery a free T-shirt made just for him, which the muso ended up wearing during one of the band’s Laneway performances.

WACO, the follow-up to the band’s breakthrough, Hungry Ghost, is set to drop on the 18th March via I OH YOU. The boys recently dropped the second single from the album, ‘Viceroy’.

Having spent the last eight months recording and mixing WACO at The Shed studios in Brisbane with producer Bryce Moorhead, it’s fair to say Mansfield’s favourite sons have been putting in the hard yards to make sure their next album is a cracker.

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