Guitar string company Ernie Ball have redirected their time into making face masks at their factory in Coachella, California to aid the Coronavirus fight.
The firm has stated that they’re aiming to produce 400 cotton masks every day, with a major shortage of masks in the US creating havoc.
“We’re in this together. That’s why we’re dedicating our accessories and strap manufacturing departments to producing masks to help fight the spread of COVID-19,” they said in a statement.
“The Coachella Valley is our home and we want to help both local charities and residents. Masks will initially be donated to local organisations.
“In the near future, Coachella Valley residents will be able to sign up online and have a free mask delivered to their home. More details to come. Stay healthy and stay safe!”
Dream Theater guitarist and Ernie Ball user John Petrucci paid tribute to the efforts on his Instagram, noting that “The Ernie Ball family step up in a huge way by manufacturing face masks to help fight Coronavirus. They are donating them to local charities and residents. So awesome of them!!”
Ernie Ball endorses a huge range of artists, including members of the likes of The Rolling Stones, Guns N’ Roses, Metallica and more.
They’ve also launched a podcast with different artists on their roster – including a chat with Tool bassist Justin Chancellor, and why he rejected the offer to join the band at first.
Check out their products here, and pick up some of their merch to support them.