It still feels surreal to be writing about music festivals in the era of coronavirus, but we’re not going to complain. The team behind Groovin’ The Moo have announced that they will be adding a brand new regional festival to the lineup, Fresh Produce.

Cattleyard Promotions are set to introduce Fresh Produce to a number of regional venues across Australia this year. The project was born in collaboration with The Restart Investment to Sustain and Expand (RISE) Fund. The project will see a fresh, multi-stop festival take place in Spring this year.

“Our team is really excited and feeling very fortunate to be building another festival that has its home across multiple regions around Australia,” Steve Halpin from Cattleyard Promotions said of the announcement. “Cattleyard extends our sincere thanks to RISE and appreciate the opportunity we have been given to develop this new festival. We look forward to sharing more news about Fresh Produce in 2021.”

Whilst Senator Bragg, Senator for New South Wales adds: “I was delighted to hear that Cattleyard Promotions has received $1.2 million in grant support from the Federal Government to extend their great work in the live music, arts and entertainment sector.”

“Cattleyard Promotions’ work will help to increase economic activity for the sector at a time where it is most needed,” Mr Bragg continued. “I congratulate the team for their work, and for their ongoing contributions to Australia’s rich cultural fabric.”

The $1.2 million grant is part of the government’s $60 million RISE (Restart Investment to Sustain And Expand) fund. Launched at the apex of the coronavirus pandemic back in 2020. RISE was established in an attempt to save the live music industry, that copped the financial brunt of the pandemic. According to I Lost My Gig, concert cancellations and postponements across Australia and NZ accrued a loss of over $340 million.

Whilst further details about the forthcoming festival have been kept tight-lipped, if Groovin’s reputation is anything to go off, we’re certain that we’re in for a real treat.

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