Cali outfit Knower certainly know one thing: how to play incredible live music. The other thing they clearly know, however (or have just learnt) is how to get that music into the ears of millions of people worldwide in a matter of days – which is usually the even harder part.
Having posted their incredible, rollicking live version of new track ‘Overtime’ to their Facebook page just a couple of days ago, the video has already taken the platform by storm, racking up almost 17k shares, 24k likes and a whopping 1.4 million views in just 48 hours.
This might not seem all that impressive next to something like Taylor Swift’s record-breaking run to over 36 million YouTube views in 24 hours, but for an outfit who have been playing their indie-electro for eight years in relative obscurity, it’s a huge breakthrough.
And it’s 100% deserved, too. Having brought on a talented live band and squeezed them into a tight hallway for the live recording, the duo of Louis Cole and Genevieve Artadi proceed to tear into a damn-impressive performance, set up by Artadi’s infectious vox and knocked out of the park by the rest of the gathering.
Knower just became your new favourite band – and everyone else’s
The album ‘Overtime’ was released on came out all the way back in February of 2016, so it just goes to show how success can come at any time from the most unexpected sources, if you get the formula exactly right and meet with a little bit of luck.
Until now the pair have been making tracks supported by a small Patreon account, but have had some career highlights including being featured on the soundtrack for Grand Theft Auto V – and now they’ve stolen our hearts.
Check out the ‘live band sesh’ below, which gives us distinct ‘Groove Is In The Heart’ vibes at some points, and just leaves us breathless at others with its effortless funk. If you like what you hear you can support Knower by grabbing the recording from their Bandcamp page, and see where they take this thing next on their Facebook page.
Just a few days ago, Knower were teasing some fire clips, and they weren’t wrong
