The Lil Nas X satan shoe saga was undoubtedly an extremely unsettling concept to many. On the other hand, something not so? Good old ASMR.
For the uninitiated, I want to introduce you to Soothing Kicks, a YouTube channel dedicated to nothing but sneakers and ASMR. I have to admit, like anyone else, at times certain dialogue and particular voices just aren’t your cup of tea. And really, that can make or break or video altogether.
On Soothing Kicks it’s strictly no talking.
And now for one of their latest videos, they’ve shined a (dimmed) spotlight on none other than Lil Nas X’s controversial satan shoe. And in an ultimate juxtaposition, the video is incredibly satisfying… but it’s also not without its dose of creepiness. I mean, it is a hell-inspired shoe.
While there is no human voice in the video, the video is loaded with all of the visual and aural theatrics that make it pretty hard to press pause on, let alone to hit exit. Think candles burning, crinkled up tissue paper, shoe-lacing and more. Oh and there’s a nice little wax stamp pressing in there too.
Yes, this ASMR video is pretty damn chill, but the actual shoes themselves brought a lot of people a lot of headaches.
After Lil Nas X and streetwear company MSCHF decided to start a devil worshipping cult with their line of satanic shoes, Nike issued an official statement which denied all involvement in the shoes. They ensured the world that they, “do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes and we do not endorse them.”
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As per The Verge, Nike ended up reaching a settlement with MSCHF and according to MSCHF attorneys, they said, “Having already achieved its artistic purpose, MSCHF recognized that settlement was the best way to allow it to put this lawsuit behind it so that it could dedicate its time to new artistic and expressive projects.”