Run The Jewels have officially dropped the music video for their track ‘Oh LA LA’, and it features a brief cameo from Rage Against The Machine frontman Zack de la Rocha, as well as DJ Premier and Greg Nice.
In the video, which was directed and shot by Brian & Vanessa Beletic in March before COVID-19 lockdown, hip hop heavyweights Killer Mike and El-P are seen at a block-party-slash-protest where people are burning money in the streets, and later dancing alongside De La Rocha and Nice as DJ Premier mixes the track.
It’s not the first time the Rage rocker has collaborated with the rappers. On the group’s 2014 album RTJ2, de la Rocha dropped a verse on the track ‘Close Your Eyes (And Count to Fuck)’, as well as having an uncredited RTJ3’s closing track, ‘Kill Your Masters’.
Accompanying the release of the ‘Oh LA LA’s music video was a statement about the pair’s latest track, which is set to appear on RTJ4.
“We shot this video only a few weeks before the pandemic hit with no clue as to what the future held. the fact that we got the chance to do it is damn near miraculous in hindsight,” the message began.
It continued: “In conceptualising the video with our friends Brian and Vanessa Beletic, we imagined the world on the day that the age-old struggle of class was finally over. A day that humanity, empathy and community were victorious over the forces that would separate us based on arbitrary systems created by man.”
They added that the music video was “a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else”, with the hopes that one day society wouldn’t be ruled by money and instead able to “start fresh with love, hope and celebration … and the party we know would pop off.”
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Rage Against the Machine and Run the Jewels were scheduled to kick off their joint tour on March 25 as part of Rage’s reunion tour but were forced to postpone due to the current coronavirus pandemic.