We really can’t believe a festival that billed The Lumineers as a headline act could ever be cancelled, but we were wrong. Woodstock’s 50th-anniversary festival has been canned.
Dentsu Aegis Network, the core investor for Woodstock 50, shared the following statement with Billboard, confirming the cancellation:
“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements. We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival,” the statement read.
“But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees. As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival. As difficult as it is, we believe this is the most prudent decision for all parties involved.”
The 2019 instalment of the festival was scheduled to take place August 16th-18th in Watkins Glen New York. The lineup included JAY-Z, Chance the Rapper, the Killers, Miley Cyrus, Robert Plant and more.
Woodstock 50 organisers have denied the festival’s cancellation in a statement to Poughkeepsie Journal, claiming they would seek a “legal remedy.” Don’t flog a dead horse.