A case of mistaken identity is unfurling on social media following the Channel 7 Adele interview debacle.

On Sunday, reports surfaced that Adele walked out on an interview with Channel 7 reporter Matt Doran after admitting that he had not listened to her latest record, 30.

The Weekend Sunrise host flew to London on November 4th for an exclusive interview with the musician, as part of a near-million dollar package Network Seven brokered with CBS and Sony Pictures — which also includes the broadcast right’s to Oprah Winfrey’s One Night Only special and two-hour content.

Doran had been allocated a 20-30 minute interview slot with Adele. During the interview, the singer reportedly asked the host “What do you think of my album?” to which he admitted, “I haven’t listened to it.”

Speaking to The Australian, Doran clarified the royal cock-up, claiming that he was unaware that he had been emailed a preview of the record whilst denying that Adele walked out of the interview.

“When I sat down to interview Adele, I was totally unaware that I’d been emailed a preview of her unreleased album,” Doran said. “I have since discovered it was sent to me as an ‘e card’ link, which I somehow missed upon landing in London.

“It was an oversight but NOT a deliberate snub. This is the most important email I have ever missed.”

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Doran maintains that Adele did not walk out of the interview — instead, it was extended from 20 minutes to 29. Though, her label, Sony reportedly denied Channel 7 rights to air the segment. Subsequently, The Oprah interview and concert special were aired by rival network Ten.

This brings us to our little social media North By Northwest affair: another Australian journalist has lured the wrath of Adele fans, in a case of social media mistaken identity.

Matt Doran a Federal Political Reporter for ABC News and Breakfast News, has, naturally, been confused with Matt Doran of Adele faux pas infamy. Doran took to Twitter to share an Adele lyric, slyly alluding to the mixup and ensuing vitriol.