The University of Kansas has been left red-faced after hiring Snoop Dogg to perform at their annual basketball kickoff, only to discover what a show from Snoop Dogg actually entails.

If you were to take a look back at the life and career of Snoop Dogg, you’d likely be aware that he’s a musician who doesn’t exactly do things by half measures.

After all, anyone who was discovered by Dr. Dre, has had multiple chart-topping records, has faced a litany of legal charges, has starred in numerous movies, and is renowned for his love of the chronic, is going to be one musician who is bound to put on a wild show.

However, it appears as though the University of Kansas was not quite aware of what a performance from Snoop Dogg actually contains, having apologised for booking the artist at event that was supposed to promote a “family atmosphere”.

As The Kansas City Star notes, Snoop Dogg appeared at the college’s annual Late Night In The Phog event on Friday night, which serves as a season opener for their basketball season.

However, organisers were left somewhat embarrassed when Snoop Dogg was joined by a team of pole-dancers for his performance, while the musician also shot a money gun into the crowd, expelling a litany of fake $100 dollar bills with his face on them.

Check out fan-shot videos of the performance:

“We made it clear to the entertainers’ managers that we expected a clean version of the show and took additional steps to communicate to our fans, including moving the artist to the final act of the evening, to ensure that no basketball activities would be missed if anyone did not want to stay for his show,” athletic director Jeff Long explained in a statement.

“I take full responsibility for not thoroughly vetting all the details of the performance and offer my personal apology to those who were offended,” he added. “We strive to create a family atmosphere at Kansas and fell short of that this evening.”

Coach Bill Self – who left the performance after complaining of ill health – also spoke to reporters, claiming he was blindsided by the show.

“I didn’t know that there was going to be anything like that,” Self explained. “I was told this was radio-edited and everything else… But no, that’s not the direction that anybody at our school would want that to go at all.”

“Regardless of the entertainment it provided many, it was still not the right way to provide the entertainment.”

While Snoop Dogg hasn’t publicly responded to organisers, he did share an image of himself during the performance on Instagram, captioning it by saying “Thank. U for letting me be me 👊🏿💥💙🏀🙏🏽. This is America.”

Check out the full concert by Snoop Dogg: