Erykah Badu has launched her brand new web-store called Badu World Market, and one of the products coming to it will be titled “Badu’s Pussy”, an incense that will allegedly smell like the singing legend’s vagina. No joke. 

The online store will officially open on February 20th, with the neo-soul icon preparing some exclusive products for us.

In an interview with 10 Magazine, she focused on one of her favourite products coming to us, a perfume/incense based on the smell of her vagina. It allegedly will include the ashes of her burnt up panties. Again, I wish I was joking.

“There’s an urban legend that my pussy changes men,” she told the title. “The men that I fall in love with, and fall in love with me, change jobs and lives.”

The process of making the perfume was quite involved, with Erykah Badu utilising her collection of underwear.

“I took lots of pairs of my panties, cut them up into little pieces and burned them,” she says. “Even the ash is part of it.”

The perfume is called Badu’s Pussy, with the singer finishing: “The people deserve it!”

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According to Badu, the essence is most likely to smell of Cranberries.

Here is the excerpt from her interview with 10 Magazine where she confirms the product is coming soon.

Right now, her focus is Badu World Market, her soon-to-launch online store [opening February 20th]. Badu worked with a laundry list of collaborators on items that include bespoke clothing and accessories, as well as apothecary goods and traditional music merch. And there will be at least one item that pays olfactory tribute to what Badu calls her “superpower”. Yes, she is making incense that smells like her vagina.

“I took lots of pairs of my panties, cut them up into little pieces and burned them,” she says, again matter-of-factly. “Even the ash is part of it.” She insists that the resulting product, simply named Badu’s Pussy, will smell as advertised. Badu stopped wearing anything down there a while back, so didn’t even mind purging her underwear drawer. But didn’t the process feel quite personal? “Yeah, man!” she hoots. “The people deserve it!”

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