It’s been a good year for creativity in music videos. Is Tropical released easily the year’s most NSFW video that demonstrates why you shouldn’t leave a frustrated teenager alone at home, while Dutch band Light Light spawned a viral hit with their amazing interactive music video that ‘crowdsourced’ fan’s mouse cursors instead of their funds.
Now London-based Moones are the next group set to have a potential online sensation on their hands with a new music video that allows viewers to control just how intoxicated the band are while performing their spiky new single, ‘Better Energy’, as CNET reports (via music blogger Alan Jones).
The British five-piece, which features former Gallows guitarist Laurent Barnard and Tariq Khan – brother of Bat For Lashes’ Natasha Khan – made some innovative use of YouTube’s annotations feature to create their new video, allowing viewers to swap between the band playing their new single entirely sober, after 20 bottles of brew, and right through to a liver-crumbling 80 beers as the band literally stumble and grin through their sloshed performance.
The video was compiled after the band filmed five successive takes of their new single, after consuming the appropriate number of beverages between each take. The whole shoot, dubbed ‘Drunk In Session’, was captured from multiple angles on tape and then using YouTube’s embedded fatures with thousands of annotations, allows viewers to swap between the various stages of inebriation while remaining at the same point in the song.
The results are suitably hilarious, with the band a little looser but still on point during their ’20 beers’ performance, nailing the new wave-ish keyboard cues and spitfire guitar lines while the drummer maintains his rhythmic upkeep, but swapping to the the intoxicated performance sees the sticks man struggling to keep a straight face, let alone a steady beat, behind the kit, while mic leads pop out all over the shop to hysterical effect.
If you were wondering if the video was legit, Moones have also released a ‘making of’ video of the creation of their ‘Better Energy – Drunk In Session’ that has some equally humorous behind the scenes footage as well (including some less than favourable shots at the loo) with Tariq Khan noting at the end of the 80 beer shoot, “it’s an experiment – we persevered and we got there.”
‘Better Energy’ is taken from Moones’ debut EP Better Than Ice Cream, which the band released online last week as a ‘pay what you want’ download from Soundcloud, described by the band as “dominant, figure-hugging pop music designed by night by men.”
