Victoria has just scored itself a brand new music festival, with Land Of Plenty set to debut in Shepparton this November.

Last year, it was revealed that Red Hill Entertainment – comprised of the folks behind The Hills Are Alive Group (THAA Group) and Unified Music Group (UMG) – was set to launch a brand new music festival in 2019.

Described by the Mayor of Greater Shepparton of a long-awaited event for the community, it was noted that 2,500 – 3,000 attended were hoped to attend.

“Having developed regional events in other parts of the state we believe there is enormous potential for such an event here and are really looking forward to working with the local community and local businesses to make it a huge success,” explained co-director of Red Hill, Aidan McLaren

Now, after keeping us in suspense, Shepparton’s Land Of Plenty festival has officially been announced.

Check out the festival’s announcement video:


Taking place on November 2nd at the Shepparton Showgrounds, Land Of Plenty is described as a “destination festival”, which will collect bands, DJs, and local artists for a day of live music, art displays, gourmet food vans, and carnival rides.

Named and shaped by over 500 survey submissions, Land Of Plenty is set to be a community-oriented festival, with locals helping to turn this event into exactly what they want to have in their hometown.

Of course, the big question of who’s on the lineup still remains, but thankfully, all will be revealed on Tuesday, May 14th at 8:30am AEST.

However, they’ve given us a couple of clues as to who might just be featuring on the bill, noting that the two headline acts have features in the triple j Hottest 100 a total of 15 times, and both have placed in the top ten previously.

The rest of the lineup will be a massive mix of genres ranging from hip-hop, rock, and indie, while also giving on local Shepparton act the chance to perform on the Land Of Plenty stage.

If you’re a Shepparton act keen to get your big break, send the Land Of Plenty folks an email with the subject line ‘Pick of the Crop’, and tell them in 150 words who you are, what you’ve achieved, and why you want to rock the fest.

In the meantime, start plotting a road trip to Shepparton for what will undoubtedly be one of the biggest regional festivals of the year.

Land Of Plenty Festival 2019

Lineup announced Tuesday, May 14th at 8:30am AEST

Saturday, November 2nd
Shepparton Showgrounds, Shepparton, VIC
Tickets on sale Thursday, May 16th