You know FOMO, we know FOMO, we’re all intimately familiar with the feeling of not wanting to miss out on seeing our favourite band, artist, festival, or event. It’s the very reason EDM festivals invest so much in those derivative after-movies.
Australian ticketing company Eventbrite recently decided to investigate how FOMO manifests itself in Aussie concert-goers by conducting a survey of 1,000 Aussie punters, asking questions about their punting habits and social media use.
According to the study, Aussies plan on spending more on music events in 2016, thanks largely to the feeling of FOMO generated by social media. 40 percent of those surveyed admitted seeing social posts from friends and family inspired feelings of FOMO.
So who and what are Aussie punters afraid of missing out on? International acts were a big cause of FOMO, with Ed Sheeran (28 percent), followed by Taylor Swift (21 percent), and Foo Fighters (20 percent) topping the list.
When it comes to Australian acts, AC/DC topped the list with 31 percent of participants saying they wish they’d seen the classic hard rockers, followed by Australian Idol winner Guy Sebastian (16 percent) and Chet Faker (13 percent).
For the millennial set, who suffer from FOMO way more than the older folk, AC/DC was once again the number one show they regret missing out on (27 percent), followed by Chet Faker (23 percent) and Tame Impala (21 percent).
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When it comes to music festivals, Splendour In The Grass was the most FOMO’d over festival for Aussies in 2015. 39 percent of millennial respondents said they FOMO’d over Splendour, followed by Falls Festival (35 percent) and Stereosonic (26 percent).
Music festivals overall managed to cause the strongest feelings of FOMO, with 47 percent of participants indicating they missed out on one event or another in 2015. Meanwhile, 49 percent plan on attending more music festivals and 60 percent plan on attending more concerts in 2016.
Interestingly, the survey also found that Sydneysiders suffer FOMO at the hands of their social media feeds (41 percent) more than Melburnians, who were affected slightly less (37 percent). That may or may not have something to do with the lockout laws closing all their venues.
