The official music video for Winterbourne’s latest indie-pop offering ‘Better’ is here, which the band jokingly confess is ‘the worst thing they have ever made’. Directed by talented filmmaker and friend Israel Cannan, the music video for ‘Better’ is a one-shot take of imperfectly perfect synchronised dance moves and glimmering backdrops.
Related: Interview – Winterbourne talk growing up and new single ‘Better’
As James Draper and Jordan Brady have described, “Our recording process has always been plagued by exhaustingly frequent outbursts of comic genius. In the attempt to legitimise these outbursts, one of us would simply say ‘that should totally be the music video’ whenever something funny happened.
Usually these ideas just taper out over time and become substituted for real video treatments that made sense.
For ‘Better’, we skipped this final, somewhat crucial step, and with the help of director Israel Cannan we made our engineer Jackson do his funny dance in front of a camera and a room full of people. The result is something pretty damn bad, and we couldn’t be happier with it.”
Watch the Winterbourne ‘Better’ Music Video:
If you’re curious about the making of this video, you can check out some behind the scenes clips in their music video trailers.
https://www.facebook.com/winterbournemusic/videos/2022484521124076/
https://www.facebook.com/winterbournemusic/videos/256366718396371/
