Australian dance heavyweight Luude is lending his expertise to The Blueprint Project—a newly launched artist development program from Blue Music Services designed to champion the next generation of electronic talent.
Now open for submissions, the initiative offers one rising artist a fully-loaded career development package, covering everything from PR strategy and visual branding to mentorship, A&R feedback, and live performance opportunities. Entries close at 5pm AEST on Friday, May 30th.
With so much industry attention typically reserved for already-established names, The Blueprint Project aims to bridge the gap between raw talent and real opportunity. Rather than offering fleeting exposure, the program is rooted in long-term support—giving emerging artists the professional tools and industry connections to take their careers to the next level.
And with Luude and Anna Lunoe both offering personalised feedback on the winner’s music, it’s an unmissable opportunity for any producer looking to sharpen their sound and break through the noise.
“At a time when Australians are streaming more dance music per capita than anywhere else in the world, the need to invest in emerging talent is critical,” said Amanda Blue, founder of Blue Music Services. “The Blueprint Project is about giving artists the professional infrastructure and mentorship to truly take their careers to the next level.”
What’s in the Prize Pack:
The winning artist will receive a full-scale PR and marketing campaign tailored by Blue Music Services to strategically amplify their profile and releases within the electronic music landscape. They’ll also receive two pairs of premium Sennheiser headphones: the HD 490 PROs for high-definition production clarity, and the HD 25s—long regarded as an industry standard for DJs worldwide.
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Additional prizes include:
1-on-1 mentoring sessions with respected industry experts Gabe Bravo (Cloak Ent) on artist management, and Sarah Hamilton (Golden Hour) on release strategy and distribution.
A bespoke packshot design by renowned visual artist Josh Hart-Vrijkotte.
Personalised A&R feedback from two of Australia’s most prominent electronic artists and producers Luude and Anna Lunoe.
A live performance slot at an upcoming Untitled Group event, offering valuable stage experience and audience exposure.
Submissions will be assessed by an expert panel of industry leaders including Tom Cameron (Ableton), Kailyn Crabbe (triple j), Jane Slingo (EMC), Jack Colquhoun (Mixmag), and Jess Phillips (Untitled Group). The initiative is open to unsigned Australian citizens or residents only.
Applications can be submitted now at shorten.so/blueprint-pr, with full terms and conditions available via the portal.
For emerging artists crafting club-ready bangers, left-field sonic experiments, or festival-sized anthems, The Blueprint Project offers a rare opportunity for real-world career elevation.
It recognises not just the cultural value of homegrown electronic music, but the global potential of Australian artists pushing boundaries in sound.
Founded in 2023 and based in Naarm/Melbourne, Blue Music Services has rapidly become a trusted force in music PR and marketing, working with both emerging and established acts across recordings, tours and festivals.
The agency’s recent highlights include leading the campaign for CYRIL’s breakout single “Stumblin’ In”, which hit No. 1 on the Aircheck National Airplay Chart, and work with artists such as Troye Sivan, Luude, Magdalena Bay, Royel Otis, and The Warehouse Project.
