Robbie Williams is giving Australian fans another reason to get excited about his upcoming ‘BRITPOP‘ World Tour, announcing two immersive pop-up stores in Melbourne and Sydney this November.

Dubbed Shoppie Williams, the stores will offer fans a closer look at the British pop star’s creative world, featuring everything from exclusive merchandise and original artwork to fashion, memorabilia and daily concert ticket giveaways.

The stores will open on Commercial Road in Melbourne’s Prahran from November 1st-11th, before heading to Oxford Street in Sydney’s Darlinghurst from November 7th-14th, coinciding with Williams’ stadium shows in both cities.

Part art exhibition, part fashion boutique and part treasure trove for dedicated fans, Shoppie Williams promises an experience that goes well beyond the traditional tour merch stand.

Among the highlights are original artworks from Williams’ Radical Honesty exhibition at Moco Museum, which will be displayed in Australia for the first time.

Fans will also get their first look at previously unseen pieces from Inklings & Thinklings, a collection of the singer’s original drawings accompanied by his own reflective captions and musings.

Those looking to take a piece of the Robbie Williams universe home won’t be disappointed, either. The stores will stock clothing from his fashion label Hopeium, including pieces making their Australian debut, alongside vinyl records, memorabilia and a range of merchandise almost entirely exclusive to the pop-ups.

And for fans who haven’t yet secured tickets to his upcoming shows, there’ll be another reason to stop by, with daily in-store ticket giveaways offering the chance to catch Williams live.

The pop-ups arrive as Williams prepares to return Down Under in support of BRITPOP, his 13th studio album, which was surprise-released in January.

Inspired by the British music scene of the 1990s, the record features collaborations with Coldplay’s Chris Martin, Supergrass frontman Gaz Coombes, Black Sabbath guitarist Tony Iommi, Mexican pop duo Jesse & Joy, and longtime Take That bandmate Gary Barlow.

As previously reported by Rolling Stone AU/NZ, Williams’ Australian and New Zealand stadium tour kicks off at Adelaide Oval on November 7th, before heading to Melbourne’s Marvel Stadium on November 11th and Sydney’s Accor Stadium on November 14th.

He’ll then perform in Newcastle for the first time on November 17th, followed by Brisbane on November 20th, before crossing the Tasman for shows in Auckland and Christchurch. Australian artist G Flip and UK band Lottery Winners will join him for the run.

For more information about Shoppie Williams, visit the official website.

‘Shoppie Williams’ Australian Pop-Ups

Melbourne
November 1st–11th
Commercial Road, Prahran

Sydney
November 7th–14th
Oxford Street, Darlinghurst