Canadian musician Grimes has opened up about the future of her musical persona, claiming she wants to “kill off” her Grimes identity.
For a few years now, fans have been wondering when we might be scoring some new music from Canadian musician Claire Boucher.
Popularly known as Grimes, the 31-year-old revealed last year that she had decided to change her name to c, on the advice of noted science enthusiast, Tesla CEO, and partner, Elon Musk.
Clearly taking inspiration from Ol’ Musky, the new name is a reference to the scientific symbol for the speed of light.
Since then, we received word from Grimes that she would still be using her old name for a while, releasing the single ‘We Appreciate Power’, and appearing on Bring Me The Horizon’s ‘nihilist blues’.
Yesterday though, we learned that the artist’s new record, Miss Anthropocene, is on the way. However, this news was soon compounded by a rare interview from the musician in which she revealed her Grimes persona may be nearing its end.
Check out Bring Me The Horizon’s ‘nihilist blues (feat. Grimes)’:
Speaking to The Wall Street Journal, Grimes revealed her future plans, stating, “I think I’ll kill ‘Grimes’ soon.”
“It will be a public execution followed by — by something else. I shouldn’t say yet,” she noted, explaining her old moniker is too limiting for her future ideas. “It would be easier for me if I wasn’t stuck with the branding I made in 2009, you know?”
Throughout the interview, Grimes revealed that her birth name of Claire is “done and dead”, while c is merely “an intermediate name.”
As for what she will be called in the future, well, it sounds like her new name will be that of the main character in a book series she plans to write, which will feature a soundtrack, and an in-depth backstory along the way.
“Only, the songs will come first,” she explained. “It’ll be like Sailor Moon and Game Of Thrones, and yeah, it’s super, super pretentious.”
“I call branding that is art, lore. Prince has lore. Rihanna has great lore. It’s essentially world building. It’s my favorite art form.”
Undoubtedly, there is a lot going on in the world of Grimes, so if you’re keen on receiving a fascinating insight into this exceptional artist’s mind, we suggest heading over and checking out her interview with The Wall Street Journal.