It’s pretty tough keeping up with Kanye West.
Not long ago the news broke that we will soon be receiving an official documentary on the ‘Stronger’ rapper, coming to Netflix by the end of the year. And the most shocking part? That it was acquired by the streaming platform for no less than $30 million.
The doco is being described at this stage as a multi-part series, which has also been more than 20 years in the making (since the ’90s) and is set to feature ‘never-before-seen footage and home videos’ of West.
West has also been busy cooking up his YEEZY collaboration with clothing brand: Gap. The collaboration which is set to bring us a line of clothing and footwear has been nothing if not highly anticipated, particularly with leaked images surfacing on social media on the regular.
And now according to TMZ, the rapper’s company has officially finalised the legal documents confirming the logo for the collaboration. And it’s the exact same one he teased in June last year.
— ye (@kanyewest) June 26, 2020
As reported by Hypebeast, the YEEZY Gap logo draws inspiration from Gap’s heydays of the ’80s, seeing their iconic navy square logo which would usually read “GAP”, replaced with “YZY”. If you look closely, you’ll also notice that the logo has slightly been slanted for a new take.
According to Highsnobiety, the GAP logo dates back to 1986, when the brand underwent a rebrand, originally from The Gap. The YEEZY x Gap collaboration is set to be a ten year partnership, while an official date from the first drop is yet to be announced. It’s also expected to officially launch in July this year. And let’s be real. People are going to go nuts trying to get their hands on it.
@ YZY GAP fitting pic.twitter.com/XHUJOY66dk
— ye (@kanyewest) July 17, 2020