Kanye West has officially broken a record with his DONDA livestream listening party in Atlanta.
As per Billboard, West’s second livestream for the impending album pulled a huge 5.4 million viewers, as well as breaking another record by way of merchandise.
West held the second listening party at Mercedes-Benz Arena in Atlanta last Thursday, August 5th.
Further according to the source, West’s livestream view count is more than double of a record held by Twitch, which was up until now, the highest livestream views record.
Last year the Primetime Emmys garnered a view count of 6.1 million people, which is also revered as of one the biggest livestream events over the last pandemic-ridden year.
When it comes the DONDA merch, the rapper reportedly hit $7 million in revenue from sales. This also matches West’s revenue achieved by his Yeezy Gap collaboration – from releasing just one piece: the blue Round Jacket.
Former Gap CEO, Micky Drexler recently spoke on the collab, sharing how in his opinion: it doesn’t make sense.
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Drexler said, “I probably shouldn’t say this but I told him he shouldn’t do the deal because it doesn’t make any sense in my opinion.”
“So, I know the jacket sold out,” he continued. “They did $7 million on the jacket overnight. [Kanye] is a smart guy but he shouldn’t have done it. And I don’t think they should have done it, either.”
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See inside the ‘DONDA’ livestream event performed by Kanye West:
