Adele is back, baby, and holy hell did she come back in a big way. The pop megastar debuted the music video for ‘Easy On Me’, her first single in a far-too-long five years.
You’ll play it once, you’ll play it twice, you’ll probably play it well into double digits by the end of the day. A piano ballad with a soaring chorus, belting vocals, and cheeky humour, it’s classic Adele.
At the time of writing, the song has racked up over 11 million YouTube views in just six hours; ‘Easy On Me’ also became the fastest solo female song in history to enter the top 10 of the U.S. Apple Music chart in just four hours.
It’s really increased the fervour surrounding her forthcoming third album 30, set to be released on November 19th.
Check out ‘Easy On Me’ by Adele:
Unsurprisingly social media has been obsessed with the new single all day, with everyone from Drake to Jimmy Fallon gushing over Adele.
Get the latest Pop news, features, updates and giveaways straight to your inbox Learn more
“One of my best friends in the world just dropped a single 😁,” Drizzy wrote atop a photo of the English singer. “@adele 💖💖💖 WOIIIIIIII” Fallon, meanwhile, discussed the emotions of finally hearing new music from Adele after such a long time.
— The Tonight Show (@FallonTonight) October 15, 2021
The moment in the video where it explodes into colour from black and white was positively received by many, with one Twitter user saying, “THE TRANSITION FROM BLACK AND WHITE TO COLOR IS WHAT I’M LIVING FOR.”
— fran (@hypnoticpaulson) October 14, 2021
Even MTV got in on the act, comically saying that they only know three emotions: “happiness, sadness, and ‘Easy On Me.”
All I know are three emotions: happiness, sadness, and “Easy On Me.” 🥲 #Adele
— MTV (@MTV) October 14, 2021
Other famous faces were shown to be loving the song, with One Direction’s Niall Horan posting it on his Instagram Story.
— Niall Horan Daily News (@NiallHDailyNews) October 15, 2021
Check out some of the other best reactions to ‘Easy On Me’ below while you wait in anticipation for the arrival of 30.
For more on this topic, follow the Pop Observer.
'Easy On Ma' — Adele pic.twitter.com/C1ULt0QojM
— Joey Nolfi (@joeynolfi) October 15, 2021
— Dancin’ In D!cks (@yunuet13_) October 15, 2021
Unfortunately, as Adele’s video was clearly filmed within the confines of Doncaster metropolitan borough, she will be issued with a fixed penalty notice for littering immediately.
— Doncaster Council (@MyDoncaster) October 15, 2021
— Adele Charts³⁰ (@chartsadele30) October 15, 2021
I’ve never been happier to be sad than when Adele is releasing new music.
— Alex Goldschmidt (@alexandergold) October 15, 2021